Tip #1: Test the idea before building anythingIn the early stages, focus on speed. Iterate, execute, succeed, fail; do it all faster. You don’t even need to build anything to show your product value to the users. Make presentations, explanatory videos, fast & dirty design screens, manually deliver the value to users. Try faster routes to collect feedback. Improve your idea at this stage before building it further. Then create your beta user list with easy form creators like Typeform, Google Forms and keep nurturing your potential users.
Tip #2: Do competitor & user researchAnalyse the market and study your competitors. Read reviews from competitors’ customers, test available solutions, run interviews. Identify the pain points of users and figure out how your product can stand out. In most cases, the solution is right there. It just needs optimization!
Tip #3: Set GoalsSet clear goals and expectations for your MVP launch with collaboration tools like Notion and Miro. These goals can be as simple as:
- What problem is my product solving?
- What will be the metrics for success?
- How many beta users do I need to have proper testing?
- How am I better than the competitors and how can I prove it?
- How can I decide if the MVP is a good Product-Market-Fit?
Tip #4: Create a list of features & user flowIdentify 2-3 core features that can best help you solve the problem. Use familiar UX practices to map out the user flow. Avoid reinventing the wheel for well-established behavior. Keep in mind that it should be the “minimum” version of the product, delivered quickly in a few weeks.
Tip #5 Test prototypeIf you are skeptical about jumping straight to building your MVP without code, you can always build and test a prototype. Prototypes are basic implementations of the future project used to express the essence of it. It can be as simple as sketches or low-fidelity wireframes. Use them as a source of feedback and sometimes as bait for investors. Figma is your best friend here.
Tip #6 Develop the product with no-codeAfter identifying the features and testing the prototype, determine which no-code stack suits your product the best.
Here are a few tools and platforms that we suggest:
- Platform to get a no-code team: StartNoCode
- Prototyping & design tools to make shareable designs and clickable concepts: Figma, InVision, Marvel.
- Website builders: Webflow, Carrd, Bubble.
- Mobile apps builders: Adalo, Glideapps, Bravo Studio Apps.
- Newsletter and email builders: Substack, Mailchimp,SendGrid.
- Tools to collect payments: BuyMeACoffee, Gumroad, Stripe.
- and 15 more awesome no-code tools for making your startup live.
Tip #7 Use the “Build, Measure, Learn” approachAfter building the MVP, measure the impact of your product to determine the high and low points of your launch. You already set up goals and expectations, so you know what to measure.
Learn by iterations. Keep yourself in a continuous feedback loop. Remember, the sooner you learn, the better! Having an Airtable, Spreadsheet or Business Model Canvas can help keep your learning organized.
Tip #8 Give it to people early onDon't run after perfection. As soon as you have the desired list of beta testers, give it away to the users. Fast to market is better than perfect to market! Connect with your users via personal touch or email nurturing tools like Mailchimp, Hubspot, or SendinBlue.
Building an MVP may not always be an effortless and successful process. But it’s definitely a cost-effective and promising way to move forward. And I wish you good luck with getting your MPV out to the world and hitting product-market fit someday ????